The Brand Architecture deck I created for Murmur Creative as their brand strategy intern is to be provided to clients looking for more clarification with their current brand structure. In doing so, it not only makes it easier for our clients to determine what help to ask from us, but also provides a rationale for the limitations and capabilities of the work we can provide.
Each brand architecture type is given its own brief introductory overview, a real-life example, a list of advantages, and finally a slide of disadvantages specific to that brand structure.
During the research process, I kept notes on the most significant implications of each brand architecture. These notes would eventually be organized into more general categories to be developed into concise self-asked questions that were included at the very last slide of the presentation.